The Ultimate Amalfi Coast Travel Guide (and What to Wear)

Dreaming of sun-soaked days, lemon-scented breezes, and colorful cliffside villages? The Amalfi Coast is one of the world’s most breathtaking destinations. Whether you’re planning your first trip or returning for another taste of la dolce vita, this guide has everything you need to make your Amalfi adventure unforgettable.

In this ultimate travel guide, we’ll cover:

• The best towns to visit

• Top beaches and hidden coves

• Where to eat and sip Aperol spritzes

• What to pack for effortless style

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Why Visit the Amalfi Coast?

Stretching over 30 miles of dramatic coastline, the Amalfi Coast is a UNESCO World Heritage Site famous for:

• Pastel villages perched on cliffs

• Crystal-clear Mediterranean water

• Lush lemon groves

• Ancient churches and hidden stairways

• A culture that celebrates slow living and simple pleasures

From glamorous Positano to laid-back Praiano, each town has its own character.

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Top Amalfi Coast Towns to Explore

Positano

The jewel of the coast, Positano is famous for its steep streets, chic boutiques, and pebble beaches.

Don’t Miss:

• Spiaggia Grande beach

• Shopping for handmade sandals

• A sunset spritz at Franco’s Bar

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Amalfi

Once a powerful maritime republic, Amalfi is now a charming village with a historic cathedral and bustling piazzas.

Highlights:

• Duomo di Sant’Andrea

• Lemon sorbet served in giant lemons

• The paper museum (Museo della Carta)

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Ravello

Perched high above the coast, Ravello offers sweeping views and a sophisticated vibe.

Must-See:

• Villa Rufolo gardens

• Villa Cimbrone’s Terrace of Infinity

• Classical music concerts in summer

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Praiano

A quieter alternative to Positano, perfect for a relaxing stay.

Best For:

• Hidden beaches

• Local trattorias

• Sunsets without the crowds

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Best Beaches and Swimming Spots

• Spiaggia Grande (Positano): The most iconic, with rows of colorful umbrellas

• Arienzo Beach Club: Reachable by boat or a long staircase—less crowded, stunning water

• Fiordo di Furore: A dramatic fjord with a tiny pebble beach and a bridge overhead

• Marina di Praia: Small cove in Praiano with clear turquoise water

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Where to Eat and Drink

Da Adolfo (Positano): Rustic beachside restaurant famous for grilled fish and mozzarella on lemon leaves

La Sponda (Le Sirenuse Hotel): Michelin-starred dining with candlelit romance

La Tagliata: Hearty home cooking above Positano with endless views

Pasticceria Pansa (Amalfi): Legendary pastries and espresso since 1830

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What to Pack for Amalfi Coast Style

The Amalfi Coast is all about effortless elegance—think natural fabrics, sun-kissed skin, and Mediterranean prints.

Swimwear:

• A chic one-piece or high-waisted bikini

• Our Amalfi Citrus Collection is perfect for lemon-grove vibes

Cover-ups:

• Lightweight linen shirt or sarong

Footwear:

• Handmade leather sandals

• Espadrilles for evenings

Accessories:

• Oversized straw hat

• Woven tote for the beach

• Sunglasses (vintage cat-eye is a classic choice)

Eveningwear:

• Breezy maxi dresses in fresh whites or floral prints

Beauty:

• Reef-safe sunscreen

• A coral lipstick for aperitivo hour

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How to Get There

• Fly into Naples International Airport (NAP)

• Private transfer or bus to Sorrento, then continue by ferry or car

• Ferries connect Positano, Amalfi, and Salerno in season

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Tips for a Smooth Trip

• Travel light: Many hotels require stairs to access

• Book early: Summer sells out fast

• Ferry schedules: Double-check times, especially off-season

• Cash: Some restaurants and shops are cash-only

• Slow down: Embrace the unhurried pace—this is la dolce vita

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Ready to Plan Your Amalfi Escape?

Whether you’re lounging on Spiaggia Grande or exploring hidden coves, the Amalfi Coast is a place where memories are made—and style matters.

Explore our Amalfi-inspired swimwear and accessories to bring a little Mediterranean magic to your wardrobe.